Blog
On donor retention, data science, and building things that work for organizations with a mission.
Why off-the-shelf retention tools fail mission-driven organizations
A $135,000 platform lost to a model built in-house by one person. Here's why that's the rule, not the exception.
The 60% problem
Most nonprofits lose 60% of their first-time donors and never diagnose why. What that number actually costs, and why foundations are better positioned to fix it than any single grantee is.
Process beats technical skill
The best model in the world fails if it's bolted onto a mess. Why I map before I build, and what that actually looks like in the first two weeks of an engagement.